Though one of Microsoft's biggest announcements to grow Xbox Live's social community was an exclusive partnership
with video game broadcaster Twitch, the service could potentially be found on any platform, Twitch VP of Marketing Matthew DiPietro told Joystiq.
"The strategy for Twitch is twofold right now: we want to make it as easy as possible to broadcast games and we want to make it easy as possible to view games," DiPietro said. On a hardware level, Twitch will be baked into the Xbox One operating system, allowing players to stream any titles they choose with the option to include audio and video overlays from their Kinect sensor. On a software level, the company is actively pursuing developers to add the Twitch streaming functionality within the game.
DiPietro says, despite an exclusive agreement in place with Microsoft for Xbox One integration, there is nothing in its current agreement that precludes games containing the Twitch SDK to broadcast from any platform, including the PlayStation 4. Franchises that have (or will have) Twitch functionality include Activision's Call of Duty and Sega's Company of Heroes.
PlayStation 4 also includes the ability for users to stream their gameplay sessions to the web, though the company has partnered with uStream
to make that feature possible.